REAL ESTATE ENTrePRENEURS - LIMITED TIME ONLY - LOCK IN YOUR LIFETIME DISCOUNT
RAISE CAPITAL PREDICTABLY WITH THIS PROVEN $2.7B STEP-BY-STEP PROCESS
Our mastermind gives you 5 full-length courses, ongoing education, expert Q&A, and access to an exclusive online community for only $1 your first month.
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"10X completely changed the way that I view raising capital and helped me raise my first $1,000,000 in just two months. While I’ve been in the industry for over 35 years, I’ve only recently launched my first fund, and this team helped me move ten times faster than if I tried to do it all myself."
- Keith Misner, Attainable Housing Collective, LLC
"I’ve been absolutely fortunate to turn my passion for tiny homes and vacation rentals into a follower base of tens of thousands of subscribers on YouTube. It has brought me tremendous deal flow as well as investors looking to invest with me. Working with Lance has been an amazing educational experience and he has put me in position to fully monetize my following."
- Rob Abasolo - Former BiggerPockets Podcast Host
"The 10X team knows how to execute. I hired them to create our website, pitch deck, email funnels, and video assets, and they were able to transform our branding with messaging that actually works. The team always delivers what they promise and more, meeting all deadlines and commitments made. Working with them is a real pleasure."
- Mark McKeller, Bedrock Fund
The game for raising capital has drastically changed.
If you're struggling to raise capital right now, you're not alone.
2025 has presented a challenging environment for small and medium-sized real estate firms that want to scale.
The tactics and strategies that were working for you back in 2020 and 2021 just aren’t delivering results anymore.
You've fully tapped your friends, family, and network of current investors, and you aren't sure what to do now.
Meanwhile, a handful of larger fund managers are eating up what remains.
And they're winning because they've built out systems for predictably raising capital.
How do we know?
Because we’re the ones creating and operating these systems.
If you want to scale, you'll need to change your approach by committing to what works.
And we’re here to help you.
10X Your Capital Raise is our proven, methodical and actionable system that's helped our clients raise over $217M in 2024 and works in both good and challenging economic environments.
Hi, I’m Lance Pederson!
Here's a little about me...
Helped launch over 200 real estate funds over the last 17 years
As a Managing Partner, scaled my own private equity company to over $330MM equity under management
Successfully exited from three 7-figure start ups
Passion for training and coaching dozens of real estate entrepreneurs via 10X Your Capital Raise and private consulting
Actively manage a debt fund and portfolio of short term rentals
Whatever struggles you're facing with raising capital, I can 100% relate.
I started my real estate career in 2008, the hardest time ever to try to raise capital.
I spent almost two decades making constant mistakes, obsessing over trying to figure out what will actually work.
I’ve failed more times than I can count, and I’ve had plenty of moments where I wasn’t sure if I could keep going.
But after painful years of trial and error, I finally cracked the code.
I built a system for raising capital that grew my equity under management to over $330,000,000.
Since then, my team and I have had the pleasure of working with hundreds of other real estate entrepreneurs to help them collectively raise over $2.7B of private capital.
And now, I want to help as many real estate entrepreneurs as possible to avoid all the big mistakes I’ve made and grow their business the right way.
I created the 10X Your Capital Raise Mastermind so you can learn how to apply the 10X system to your business.
What others are saying
Chris Reece, MJ REIT
We experienced a foundation shift since joining 10X. They're highly systematic, and they’ve helped us transform our approach to raising capital. This is truly an engaged community of unique entrepreneurs, and I love being able to collaborate and bounce ideas off of everyone.
Andrew Erickson, The Next Wave Group
10X has been a game-changer for us! We thought we were decent at raising capital but needed a little help to take it to the next level. Boy, did 10X do that! We now have a framework and a community to really start scaling!
Ben Reinberg, Alliance
I spent months and thousands of dollars participating in a group ran by a well-known guru in the fund launch space and felt like I was just chasing my tail. Lance was referred to me by my marketing consultant and after meeting weekly and stepping through his Empire Builder Framework we had all of our offering documents finalized and were ready to launch. I couldn't see the light at the end of the tunnel until I met Lance and I'm sure glad I finally did.
Jack Martin, 52TEN
It took me 9 months of searching the country to find the best consultant to help us architect our fund, but within minutes of talking to Lance, I knew we had found the right guy. We met Lance in person and continued to be impressed with his perspective and knowledge of the industry. His ability to zoom out to share the big picture, while also looking deep into the future to identify and solve for potential problems is top shelf. Looking back on the most pivotal moments in our business, meeting Lance was certainly one of them.
The 10X Your Capital Raise System - Doing What Works
Here’s my time-tested, step-by-step process for building a system for raising capital:
1) Stand Out From the Crowd - It's not enough just to have a good deal. There's thousands of places where investors can park their money, and you're competing against larger firms with longer track records. Investors are putting you side-by-side with the big dogs. You have to be differentiated to even stand a chance.
2) Predictable Investor Lead Generation – If you want more capital, you need more investors. Create a predictable flow of investor leads by combining a variety of organic and even paid strategies.
3) Automated Investor Funnels - Leverage automations and CRM technology to nurture prospects on autopilot and educate them with lead magnets, webinars, newsletters, pitch decks, and masterclass presentations.
4) Robust Sales Processes - Increase phone appointments and have better conversations by implementing a proactive sales approach. Don’t wait for the investors to come to you.
5) Perfect Pitch - Increase your close rate by a double-digit percentage and get to “yes” more often on the phone.
6) Investor Experience - Create a great experience with your investors to increase their lifetime value and likelihood of reinvesting.
7) Scale with AI, Strategic Hires, & Virtual Assistants - With these systems in place, scale up with additional tools and talent.
This is it. This is the winning system.
And to successfully raise capital, all parts need to work together in harmony in a very specific way.
You can't skip a step, and if you're struggling right now, it's because you're missing or falling short on one or more of these key elements.
The 10X Your Capital Raise Mastermind shows you how to apply this system to your business, piece by piece.
No fluff, No B.S, No "tactics" or "hacks".
Just the most straightforward path for actually doing what works.
What You Get When You Join
5 Capital Raising Courses with Over 25 Hours of Content - $5,600 Value
The Empire Builder Formula - Our step-by-step guide to building out your system for raising capital. Value: $2,500
Fund Launch Accelerator - A PhD-level course that gives you everything you need to know about launching a real estate fund. Value: $2,000
Marketing for a Live Deal - Get the playbook that winning fund managers are using to get their deals to the finish line. Value: $500
Selling & Closing Investors - Learn how to get to “yes” more often on the phone with investors. Value: $300
Building Your Social Media Presence - How to optimize your social media profiles, create scroll-stopping content, and expand your networks with accredited investors. Value: $300
Coaching from a Team of Top 0.01% Experts
Our coaches are hands-on marketing and sales professionals that spend everyday building and managing capital raising systems for the top 3% of mid-market fund managers, syndicators and lenders. Our team spans over 40 years of capital raising experience and consists of copywriters, investor relations associates, social media specialists, CRM technicians, graphic designers, paid ads specialists, web developers, and fund administrators. There is no other team out there that provides this level of expertise, and we’re giving you access to them all in one place. Join them for live mastermind sessions to get personalized answers to your capital raising questions
Exclusive Online Community & Forums
This is a Community. Not a course. When you buy a course, all you get is information. Then you have to do everything on your own. With our community, you’re joining over 40 other members who are in the same boat as you and want to help each other. When you join, you gain valuable connections, potential friends, strategic partners, and engagement in online discussions.
Are You Ready To Join Us?
We want to help you to do what works.
And we’re offering to help you for far less than what some of the “capital raising” gurus are trying to charge you.
For just $1 for your first month, we’re giving you full access to the 10X Your Capital Raise Mastermind.
After that, it’s only $97/month and you can cancel anytime.
We’ll raise prices this year, but if you join now, you’ll keep the same $97/month rate for as long as you subscribe.
$1 for your first month - only $97/month after
✓ The Empire Builder Formula Course ($2500 Value)
✓ Fund Launch Accelerator Course ($2000 Value)
✓ Marketing for a Live Deal Course ($500 Value)
✓ Selling & Closing Investors Course ($300 Value)
✓ Building Your Social Media Presence Course ($300 Value)
✓ Mastermind Sessions with Marketing & Sales Experts
✓ Exclusive Online Community & Forums
✓ Open Chat Access For Networking
✓ Opportunity To Form Strategic Partnerships
TRY IT RISK FREE
90-Day Iron Clad Money Back Guarantee
Don’t like what you see? No worries, we’ll give you your dollar back.
In fact, we’re so confident that you're going to love our program, that we’re giving you a full 90 day money back guarantee.
Request a refund in the first 90 days, and we will give you 100% of your money back. No questions asked.
Don’t Risk Falling Behind
What worked three years ago isn’t going to cut it today.
With capital calls, losses, and paused distributions becoming commonplace, accredited investors are scared out of their wits.
This is the new normal now...
And if you don't adapt, you're going to be left behind.
The capital is still out there.
And we're watching prepared operators scoop up all the market share because they committed to building systems for predictably raising capital.
You have two choices.
1) Stay frustrated by continuing with tactics that don't work.
Or
2) Make the decision to commit to growing your business the right way.
If you're ready to make a change, we're here to show you exactly what you need to do.
Launch pricing is available for a limited time only.
Get your first month for just $1 and stay for only $97/month.
If you don’t like what you see, we’ll give you your dollar back, and any other payments made in the first 90 Days.
You have nothing to lose and everything to gain.